Creation example

My textbook is currently available for pre-order at Amazon.  It will be available December 3rd (shortly after LDI).  In the text I discuss different approaches to media design.  One of those methodologies is the "concept based" design.  This is where the media designer looks to the design of the show purely on the concept of what they want to happen, then find a way to make it happen.  They are not necessarily constrained by what is already existing. 

The video below speaks of this approach beautifully.

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